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I have an idea for a new organization; I
think I can put it together. It should be
of great value to fly-fishing now and for
many years to come. It will grow and continue
the spread of our sport into the unforeseeable
future. Many have thought the work of conservation
of our fishing resources was just a failing to
face the enviable. Eventually there would be no
more of it. Our civilization and culture simply
would overtake our resources and utilize our
assets for the most good for the largest
percentages of our population. That all we
were doing was slowing down the complete demise
of waters capable of holding fish.
The parts seem to be available to form the
organization, "Grow Fly-Fishing." I will be
the central figure in the formation, but it
will be comprised of several facets. Each
part contributing to the whole, that whole
insuring that we, our children and theirs
will for many generations have the same, if
not even better, fly fishing conditions than
we enjoy now.
Funding. One million dollars is all that
is required to make this work, and that,
although it may seem like a lot of money
at this time, is of no problem. As each
manufacturer of fly-fishing gear and
associated merchandise will truly benefit
from Grow-Fly-Fishing they will be assessed
a small amount commensurate with the products
they produce. For instance, a rod maker would
pay so much for each foot of fly rod sold.
Fly line producers would pay by the foot
of line. Commercial fly tiers by the fly
and so forth.
This money would go to an advertising agency
to promote fly fishing world wide, concentrating
first on the United States. As the interest in
our sport grows so will the income of all those
who produce for it, thus insuring a steady and
growing income string for the continued growth
of the program. It is possible that T.U. and F.F.F.
would feel an income pinch at first but they soon
should see an increase in registrations with our
continued expansion.
It is entirely possible that they may actually
wish to join ranks with us and merge in some
way for the mutual benefit of all parties
concerned. There of course would be
administration costs as well which would be
covered along with the investment in the
advertising agency. The initial costs to
the manufacturers would not be actually born
by them but passed along to the customers in
a slight price increase. This would cause a
slight drop in sales which would be quickly
recouped within the first six months of our
program.
Sound fantastic? It is pure fiction? Think I am
totally nuts? Could it happen? Perhaps.
It already has started for another associated
sport. Boating.
Something to think about. ~ JC
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