Bass lures that are pink are called "bubble gum"...cuz...well...I guess that sounds more appetizing and edible than PINK?

Anyway...I haven't experimented with a LOT of pink flies, but pink SJW's certainly work really well. When I use(d) spinning gear for crappies, my go-to lure was a pink jighead with a white tube jig body.
Pink absolutely works, for lots of species.