Everyone is discussing the price and production of rods. The real discussion should be; when is enough, enough. The answer in NEVER! Americans are people of excesses. We take everything to the Nth degree. And then when we have sold it as much as feaseable we think we need a newer/better item ...whatever, rod, reel, skis, bikes, hiking shoes, poles, guns, bows, etc. Buddy has the question right. When is enough, enough? I think the answer lies in common sense and skills. And being disciplined enough to say "what I have now is enough". And just learn to enjoy the activity! Ron G.