Next will be "technical carp" clothes, boats, hats, packs, rods, reels, ... how bout the newest carp lodge located on the Susky, only $4,000 a week, ... posted carp waters, Fly Fishing in Carp Waters magazine.......

Forgive me for being a little cynical,.. I agree that it is marketing to help in a down economy. It sems that there are not a lot of new people starting into fly fishing. Good equipment lasts a long time, so companies have to create some new stuff to entice the regulars into new sales. IMHO