I loved this week’s article, written by JC, “Things Are Getting Better”.
The description of the “old hardware store”, was perfect, except ya’ left out “the oiled, plank wooden floor boards that creaked when you walked thru the store and “THE SMELL” of what a hardwares store SHOULD smell like”!
(Just, kidding, the article was perfect, the way it was).
But, it is also “right on”, when it comes to BBS’s (Big Box Stores) and the “little man”.
I see a lot of posts, about how folks "Visit the new local Cabela’s and aren’t all that impressed with the skimpy fly tying/fishing selection. Too bad. “The new Bass Pro Shop, just opened 5 miles from me, but they don’t have SQUAT, except for big outboards and lots of clothes!” Again…too bad for you.
I have a Cabela’s not too far from me and it’s fly fishing dept. is awful. I don’t care. I don’t usually but my gear from Cabela’s anyway, I support River City Fly Shop, my local, (even tho’ a 100 miles away), fly shop. It’s owned by ONE man and he has everything I need… more of what I DON’T NEED, but buy anyway and it’s stocked to the rafters.
Don's set up and geared to live on his shop, by selling a lot of $1.25 and $2.00 items. Cabela's certainly isn't! As JC pointed out so well, "Diapers and disposable goods, that have a fast turn over and high markup, is what keeps Cabela's, Bass Pro and all the BBS's in business".
And, they can keep turning out 23 catalogs a year, they mail to all of us, by selling a few hundred of the those huge outboards and the boats to go under them nation wide.
Bass Pro, Cabela's, Sportsman's Warehouse.......... none of them are in the "fly shop" business. Never meant to be. It's a micro part of their overall business plan, just so they can be; "everything, to every sportsman".
Orvis, started out as a “fly fishing shop”, but cut the pages of their fly fishing gear out of their master catalog today and it doesn’t become much thinner, does it? They make A LOT MORE profit, on a set of “Moose printed-cotton bed sheets” than they do on a Mid Arbor Battenkill III.
Sure, I own Orvis gear. I own some Cabela’s also and a spattering from Bass Pro too. But, my main dollar is still spent with my local “fly shop”.
It’s the business, “HE’S IN”, period. No toiletries, no bed linens, no Elk antler lamps and his selection of goods that I WANT, are always in abundance.