Hurray for them. Have you seen their commercial with Bill Dance and the folks in the boat asking Bill how to tell if it’s time to replace their life preservers? They hand him one, he tosses it in the water. As it sinks, he says, “It’s time to replace it.” Nicely done.
I agree. We do enjoy shopping at Bass Pro Shops and not just for fishing gear. The staff at their Harrisburg, Pa store has always been very friendly to us. I also think they picked a great spokesman in Bill Dance. He is one of my personal favorites. His bloopers tapes are hilarious. 
I laughed my a%^& off. What a good 30 sec.