We may not like it, but you can understand it.
The celebration that Christmas has become effects not only Observant Christians. If you can take the religious aspect out of it (I know, it’s even named after our Christian Savior, but we don’t require everyone to believe the same thing or to believe in the same way here, right?), and look at it from it’s commercial aspects:
It’s the single largest retail event in both volume AND gross sales (I know, that’s not what the season is supposed to be about, but we made it like this ourselves, if you look at it objectively). Most retailers in this country make ALL their profits during what is caleld ‘the season’. The rest of the year is just to cover costs and prepare for the ‘season’.
With the economy on shaky ground, the people who sell retail for a living are usually the ones who feel it both first and last. Stores are closing, folks are losing jobs due to lack of sales volume. What is termed ‘disposable income’ has fallen dramatically. Malls especially, with their reliance on ‘impulse purchases’, have been hard hit.
For many smaller shops, a solid October might make the difference between surviving and having to close their doors. For some of the larger chains, gettting ready early could make the difference between shareholders losing or making a profit for the year. Can you blame them for trying to get an early start on the ‘big season’?
If the comercilization of the Christmas season offends you, then you’ll just have to try and ignor it. I see it differently. What I beleive about this will not be effected by what gets sold or displayed in any store. I won’t be dissuaded from the joys of the season just because some folks make a profit from it. I see, nor will I allow, no connection between the two. Both appear to me to be a good thing.
The season should be about joyous celebration of the one of the most celebrated, and to some, one of the most blessed events in human history. Seeing the acoutrements that acompany this celebration in September just makes me happier sooner.
Buddy