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One of the better things to show up in our mail box
is a magazine produced for the fly fishing trade. Trade
magazines usually have a narrow interest, in this case
fly fishing, but I just have to comment on the quality
of this one.
The name is Fly Fishing Trade - Inside the Business
of Angling. They publish four issues a year and
it is free to the 'trade.' If you are in the fly fishing
business send them your business card and the magazine
will show up. It is supported by advertising, and even
the ads are interesting. (Well some anyway.)
The issue we just received includes a profile on the 'Lees
Ferry Anglers'; (Terry and Wendy Gunn), one on the environment,
'Avian Flu and Fly Fishing', a neat editorial by Kirk Deeter
who spent a bit of time with the Bass tournament guys, 'Tales
From The Dark Side' another on Bass Pro Shops idea of working
with local fly shops (as well as other organizations) in the
Denver area, and an article which was of great interest to me,
'Casting or Catching?'
The 'Casting Or Catching' article made some terrific points
on why people buy rods, if the rods are for actual casting,
the nymphing folks who high stick and never learn how to
cast, or those who take casting seriously as a sport of
its own. The other side of that story is who are the rod
companies designing rods for? Those for whom it's all
about the casting with fishing being "unimportant" to those
who buy a rod to land a fish. Interesting stuff.
The article on Avian Flu, which pointed out the misinformation
fueled by the media which leads to over-reaction by the fed
regulators. Bird feathers by the way, are not bought/used
by fly tiers in anywhere near the numbers of "premium and
exotic feathers sold in America" to showgirls in Las Vegas.
We'll cover this more in the future, but for now it certainly
appears the whole thing is very overblown and doesn't and
isn't going to affect American fly tiers. There are already
impossibly weird standards US feather exporters have to go
through, including documents showing the birds didn't have
Mad Cow disease or something else as unlikely. Yes, some
suppliers are stockpiling some imported stuff imported just
in case an embargo occurs - but like usual, the media has
done a magnificent job of not telling the truth.
Anyway, the point of all this is to recommend you sign up
for the Fly Fishing Trade magazine if you are in any way
involved in the business. It really is well done. They
do have a website,
flyfishingtrade.com
Nice to receive a magazine which really has interesting information. Thanks folks. ~ The LadyFisher
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post your views on the FAOL Bulletin Board!
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