I ordered it about a year ago, and I remember it really not taking long... within 4 weeks for the book to arrive, then whenever the next issue came out (it's published, I think, every 2 months).

Not sure what the deal is now, but I'll have to say it's one of the best buys I've ever had relating to flyfishing (5 years and free book for $99). It's a great reference book, as well as my favorite FF magazine.