Funny you should mention this. Earlier this week i was looking at the sale items and was going to purchase a Bugati 3/4 reel ($34.99) to try on my 7'6" fiberglass rod. Great price it seems on reel that they say has an MSRP of $250.00 !!!!
Only problem is they want $18.39 for the least expensive shipping. An email sent to them as to why it was so high was answered:

"We have to add a $9 fee to all shipments because of the Fulfillment costs. You can get FREE UPS Ground with any order over $150 so add a few more items to take advantage of this."

I don't know what that means but i do know that it means i won't be buying from them. Just my 2%. Your mileage may vary.

Rich