I pretty much skip over the ads and graphics and read the articles if they appear interesting to me. I did enjoy the 3 part piece about a ff excursion to Coney Island in NYC. Had read other articles about ff in the City and to me, this one seemed to present the real flavor (my perception)of fishing in the "Big Apple". Also, it is good to see younger people enthused about the sport. Some of the stuff in the mag may not interest me, but if it generates ff interest for the young crowd, that is good IMO. I just hope the interest is for the fishing itself and not "just being trendy". Is it just "special effects" overshadowing the sport? I don't know.... any opinions?