Hi Ladyfisher,

Back in April we held a Paddlefest here to kick off our countys paddle
trails website and book. I coordinated with most of the name outfits
months in advance but the consensus seemed to be that they really did
not need any more exposure. Several of the large companies are
actually local and still could not be bothered.*G* I guess they are sitting
pretty. Anyway, the paddlefest was well organized, held in a beautiful
public park setting with great paddling waters. Attendance was great and
the smaller outfitters and dealers who supported the Paddlefest did a
bang up business. They are looking forward to next years event. My
point is, the big guys seem pretty well established and seem to have
their advertising dollars already allocated. There are however a number
of smaller outfitters who are fighting hard for thier share of the profits.
They often represent several major manufacturers as well as a host of
popular accessories for paddlers. I believe they will comprise your
target market rather than the manufactures. Warm regards, Jim