The discount and knowledge is nice. But since I don't have a shop with either close by I'll take a dang hat!
I've ordered from a couple of places online that with every order they have thrown in some kind of material for no charge. Heck!, I drove clear across state to a shop to buy a reel and they threw in a free fly and backing for the drive. Spent a good hour just talking. Also get free shipping on any future orders. The local place gives nothing, no knowledge no discount zip, zilch!! That is why I have pretty much sworn them off. Internet gets 90% of my business now.