I think we are dealing with apples, oranges, and bananas here. So far, I think that we have been talking about three distinct activities.
First, we have the normal sucking strike that we all like because we get a high percentage of hook ups. The brim floats up slowly underneath the fly, inspects the fly, flares it gills and sucks in the bug. The major motive for this behavior is eating.
The second behavior is what Bill Knepp described where the fly come at the fly like a Bat out of the warm place. The fish wants the meal but the reckless speed and the wall of water he's pushing often results in a miss. Major motive here is hunger and competition.
The third behavior is what I was asking about which includes tail swatting the fly and rolling the whole body of the fly. Both of these behavior are clearing intended to sink or disable the fly. These behaviors are usually very controlled and often result after a careful inspection. The tail slap and the roll over are not the Bat Out of Hell Charge. They are usually carefully performed and controlled. The effect is clearly intended to knock the fly down and as Ed points out makes it available to the smaller brim. Major motives here seems to be anger/frustration at the fly probably from one of three reasons. The fish is not hungry. The fish is hunger but wants something else. The fly doesn't look quite right and represents a threat.
We've had really good, thoughtful responses to this question. Thanks to all who have responded. Keep the responses coming. 8T