from "Pennsylvania Angler and Boater" magazine March/April 2013
discussing the newly designated "Laurel Highlands Trout Trail"

"The trail most specifically targets fly anglers because of the demographics they represent" said Murty. (Monty Murty, President of Trout Unlimited Forbes Trail Chapter and Pennsylvania's representative on its national council.) Research done by the Recreational Fishing and Boating Foundation and the Outdoor Foundation revealed freshwater anglers most commonly earn between $25,000 and $49,000 per year. When you look at fly anglers in particular though, they earn $100,000 on average.
A United States Fish and Wildlife Service study additionally found that trout anglers tend to be more educated (?!?!) and spend more on things like transportation, guide services and equipment annually than other anglers.
"Once people start to see the demographics of fly fishing, they start to think wow, these are the people we should be marketing to," said Murty.

Just passin' it on.