Note: I have spoken with Greg, this is real and he promises to provide us the report when he has the results.


My name is Greg Lawrence. I am a graduate student working toward my (MBA) Masters of Business Administration at the University of Northern British Columbia. My Masters Project is to ?Identify complementary goods and services that can be offered by retail fishing/tackle stores in B.C. to improve sales and profitability, and enhance the customer experience.?

A major part of this project involves a consumer survey which will provide insight into angler demographics, motivations for fishing, other activities undertaken while fishing, shopping patterns and product/service needs.

Your participation will provide BC fishing/tackle stores with information they need to provide products and services that better match customer needs. It will also help me to graduate.

This work is being undertaken in consultation with the Freshwater Fisheries Society of BC. The results of this survey will be shared with the FFSBC as part of a shared effort to enhance the sport fishing industry.

Please take 5 minutes to complete the survey by clicking on this survey link.

If you can?t see the link cut and paste the following address into your web browser: [url=][/url:31548]

Greg Lawrence