Ever wonder what all those advertising terms really mean?
NEW - Different color from previous design.
ALL NEW - Parts are not interchangeable with previous design.
ADVANCED DESIGN - The advertising agency doesn't understand it.
EXCLUSIVE - Imported product.
UNMATCHED - Almost as good as the competition.
FOOLPROOF OPERATION - No provision for adjustments.
IT'S HERE AT LAST - Rush job. Nobody knew it was coming.
FIELD TESTED - Manufacturer lacks test equipment.
HIGH ACCURACY - Unit on which all parts fit.
FUTURISTIC - No other reason why it looks the way it does.
REDESIGNED - Previous flaws fixed - we hope.
DIRECT SALES ONLY - Factory had a big argument with distributor.
YEARS OF DEVELOPMENT - We finally got one to work.
BREAKTHROUGH - We finally figured out a use for it.
MAINTENANCE FREE - Impossible to fix.
MEETS ALL STANDARDS - Ours, not yours.
SOLID-STATE - Heavy as anything.
HIGH RELIABILITY - We made it work long enough to ship it.
Lighter Side Archive