A bit sensitive, aren't we??

Yes, you had a good experience and posted as such. But, the reports on Reseller Ratings aren't "hearsay", they are buyer experiences just like yours, and the vast majority of them are negative WRT Broadway Photo. So, you see, your experience is the exception, not the rule.

You posted about a good deal and somewhat good buying experience from BP (being pressured to buy extra items doesn't rate as an "extremely favorable" transaction to me). I posted that folks considering buying from BP should educate themselves and then decide if they want to risk their money with known shady operator. No, I don't have any buying experience with them because I did my homework and decided to buy from a more reputable outfit.

I...suggest that ALL on line transactions be scrutinized by ALL potential customers.
Which is exactly what I did with my post, so I fail to see what the problem is.