Have to disagree. The burden is on the EDITORS to find good material. That is their job. Not generate the articles themselves, or just passively sit by and hope someone submits a useful article, but to actively FIND innovative people to write or pair them up with writers. If they cannot, then their product will suffer and so will their readership. Fly Tyer as grown particularly poor lately in content and to all appearances, the editors have gotten lazy finding tiers to write. Granted the web is stealing a certain amount of their producers and consumers, but the written and printed word, managed by a savy editor, is still superior to anything the 'net has produced. Further by leveraging new media, a good magazine could add significant value and really distinguish itself from the field.

Sadly, the fly fishing magazines appear to just be dying the same slow death of so many other printed journals.