Absolutely, if the product is good quality, and priced acceptably. I nearly danced a jig when Orvis finally offered a quality machined single action reel at a fair price-point. I looked high-and-low for exactly that from anybody...but it was not to be found. I think the niche for a new company right now is not "the next best thing", but rather redefining some of the classics that the others have left behind but folks still want.

Just my two cents.

Ralph