Were I only coming once, and only had a week, I would start at the north end of the Oregon coast and drive to the south, along highway 101. There is enough to keep you buisy for a month or more. I would spend nights in Astoria, Newport and coos bay/ bandon. I would probably go out fishing on the ocean one morning just because you can't do that in WI and other than that I wouldn't fish but just sight see.

Eric
Born in Oregon currently living on the Washington Coast.