They really are smooth rods, due to the construction of the blanks. The wall of the blank is a uniform thickness, that allows for a rod which does not have the vibrations of the usual rod.
But the comments are right - the owner of the company is probably brilliant, but he is a fish bum. More fish, less attention to service. I know at least one person who bought an extra tip section so we wouldn't have to deal with their service when he broke it.