Oh, I'd listen.
It might deter folks and FLM (farts like me) from doing business with said same company.
After my own application of my own "reasonableness factor" concerning the postie of said same whining.
(In other words, just because something might PO the said whiner does in no way construe that I will take said whines as gospel. Just like I take readers reviews with a grain of rock salt. Some folks don't know which end of a nail to hit, know what I mean?)