I will personally recommend "Bag Balm". No this isn't a joke, it was originally made for cattle. The stuff is great for dryed and chapped skin (all places), and I love it. It's available at many grocery stores, and is fairly inexpensive. It does leave a film on the skin for 10 or 15 minutes, but it nevered bothered me.

http://www.bagbalm.com/

Have fun fishin'!!