Option 2) The key to opening/running a business is to MAKE money. If your not making money, you'll soon be out of business and of no use to anybody. When running a business do everything in your powers to get and keep as much of the business in your area as you can. Offer as many related services as possible (tying lessons, rod building lessons, casting lessons, guide services). The more inventory you can carry the better, pack the place to the ceiling, offer lots of choices in many price ranges.