Jim;
We saw this happen, right here on the coast, with a large "chain store", for building materials and hardware.
Seems the "suits" did their "geographic study" okay, but not their "demographic study" nearly as well.
People flocked to this new store, we had, like ants to sugar, when it first opened too. Like you, they hit the store in say, "June", but then were surprised that it closed its doors 5 months later.
Many reasons, as to "why" they closed, to be sure. But, one of the biggest reasons, was because no one shopped this store faithfully, for the 5 month span it was open.
Those that shopped heavily, when the store first opened, did not continue to support the store, the next month, the month after that and the month after that.
"The LOCATION, (the geographic), was great; lots of population with disposable income. But, there simply was not enough of this population with disposable income, that were currently in need of this store's type of merchandise! (demographics).
It happens. It's why your store is "closing yours" and yet "still opening new stores in new locations"!
Saint Paul-"The Highly Confused"
You cannot do a kindness too soon, for you never know how soon it will be too late.
-- Ralph Waldo Emerson