I am a huge believer in supporting my local shop. Yes, JC, I DO get free coffee, but I neither get nor expect discounts. I have developed friendships with these folks...why would I expect them to serve me for little or nothing $$ wise? The solid advice & extra special customer service are worth the difference in price. If I am looking for something they don't have, TMF in Ravenna, Ohio will do their best to find it. They have also stayed past closing to accomodate me (and others) with really low cost sales, such as spooling a reel. Can't beat that in my book.
BTW, Walmart also has a place & I DO shop there. I do NOT buy any flyfishing gear there as I am a fierce loyalist to my fly shop. I'll pay the extra to the independent as long as I get the service.
Mike
FAOL..All about caring, sharing, & good friends!!