Press Release

One fly fisher, one fly and finding the biggest fish in the river; that is the Beaver Dam Store One Fly tradition.
Around 100 fly fishers from Arkansas, Oklahoma, Texas, Kansas and Missouri will converge on Northwest Arkansas next month for the South?s friendliest fishing event.

Many are regulars, planning several days of fabulous fall fishing on the White River?s world-famous tailwaters around the One Fly. Newcomers are quickly made to feel part of the One Fly family.

While winning, losing, or even catching a fish seems barely the point to the social part of the day, this year?s main prize features a superb graphite fly rod from Sage and a matched Ross Reel, flyline and backing. The stunning blue 9? 5wt 4piece Sage VT2 fly rod made its global debut at the International Fly Tackle Dealers Expo in Denver last month.

A special prize will also be given to the ugliest fly used and there will be other giveaways and doorprizes. The $10 entry fee covers lunch and refreshments. But for most the real reason for coming back year after year is telling tall tales with old friends and making new fishing buddies.

The 9th running of the One Fly will be held on the Beaver Tailwater of the White River on October 30, 2005. Started in 1997 by local fishing authority Charlotte Downey, this year will be the first One Fly without the local icon at the helm. The legendary Beaver Dam Store was last month acquired by the owner of the Spider Creek Resort, ( which neighbors the store, Oklahoma businessman Peter Godfrey.

The One Fly rules are simple:
Only One fly may be used during the contest. Lose the fly to a tree or a trout and your contest fishing is done. We encourage people to keep fishing and have fun.
? Flies only - Longest trout wins ? Catch and Release all fish.
? Participants will fish in pairs in order to verify fish length measurements
? Partners will be drawn 30 minutes before start time.
? You must be present at drawing to enter. (Be there 6.30 am)
? Arkansas Fishing license and trout permit required.
? Earliest entry decides tie ? coin toss for second tie.
? You and partner must return to store by 12-noon or forfeit first prize.

Fall traditionally offers Beaver Tailwaters finest fly fishing. The crowds of summer have left the river, often you can have the river to yourself. And the cooling temperatures and autumn colors along the river valley announce that its big fish time. The big browns and rainbows, who have hidden out all summer, become more aggressive, hungry as they follow their natural body clock demanding more food for the lean winter ahead.

So what fly to choose? The ubiquitous Woolly Bugger, in its many variants, is a White River staple winning all but two One Fly events. Our Beaver Dam Store Buggers (Light Olive) remain a favorite.

Long-time One Fly supporter and Sage sales representative Cary Marcus, will hold the annual Sage casting clinic on Saturday the 29th from 1-3pm.

Beaver Dam Store 479 253 6154 email