The problem would seem to be the coversion of bait and spin'ers to fly. Take the worst mouth breathing, beer guzzling bass angler you know, show him the movie than give him a fly rod....
This is not condescending as for 25 years I were one! Now, I despise the sight of them. Ripping and tearing, throwing back dead fish after weigh-in, trash and debris everywhere...

What a wonderful generalization that is...