Has anyone else looked at the TU website and seen this: [url=http://www.tu.org/pdf/pressrelease_imax.pdf:37e6c]http://www.tu.org/pdf/pressrelease_imax.pdf[/url:37e6c]

Looks like it would be an awesome film. I'll go see it. But I'd bet money that you will see a good spike in both sales and price of Fly-Fishing equipment and people on the river afterwards.
At least it sounds like there will be some education for the newbees.

What do you think?