The generic shop brands from BassPro/Cabelas regularly get good reviews and come in all price brackets. I'd also look at the Lamson Liquid especially in the 3 pack configuration which is hard to beat at <$200, and the reel alone is around $100. There are a ton of no-name, off-shore manufactured, rebranded reels out there for cheaper, but I tend to favor brands with a known track record in case I need repairs. YMMV.