Dave,
The Penn reels were expensive when they were new, depending on the model. You could probably run a check through Google to see if you could find a current value. The SA rod sold for around $200.00 or so when they were new. Again, you might run a Google search to see what you can find. You also might contact Carmine Lisella at clisella@aol.com. He owns The Jordan-Mills Rod Co. and sells classic and vintage fishing tackle. He is probably your best bet.