Well it took a while but I finally was able to speak with the shop owner yesterday. We had a good conversation and to say he was audibly distressed at the outcome of the trip is an understatement. When I contacted him I was simple in my requests. I didn't ask for a refund of any kind. I merely asked for an apology for the day on the water not being what I'd asked for. What I received was a full refund of all fees paid to the shop (though I insisted several times they could deduct the cost of the flies I have (and the one I lost)). The owner was a stand up guy who 100% agreed with me that they hadn't provided the service I wanted and that he'd take it up with the guide I went out with. I'm going to continue my practice of not publicly naming the shop as I don't want to associate their name with the negative experience I detailed given they handled it beyond my expectations.

Brian