dwalker's answer and translation were pretty good. The finish is hand painted to look like bamboo.
bamboo-motif.jpg
The "hologram flake particles" are metalflakes in the finish at the section ends.
betsuatsurae-2.jpg
Click the photos for larger images.
The photos are from a different Nissin rod with the same design elements. I have not seen that particular tenkara rod but I understand it is very nice indeed. It is a 5:5 rod, which for Nissin is a soft full flex rod (bamboo flex).
I'ts not cheap, but when you can pay $215 for a Chinese rod designed by a guy with 5 years experience, $240 to $270 is not unreasonable for hand painted rod made in Japan and designed by one of the Japanese masters.
I could try to get you one if you would like.