My preference has been end of season sales where I've saved a few serious bucks. And then I take care of them, getting a lot of use and years out of the discounted investment. I must confess that color has played an important part. Before my cataract eye surgery, white was very important in order for me to see it! I'm an old timey wet fly fisherman and I like olive drab green line for that undertaking. But when it comes to dries, my all time favorite has been Courtland 444 Peach!