I read through that email as well and just from the information that is on their website, I really think that they may have hard time competing in the $800 dollar and up fly rod market. New company competing against the Winstons, Sages, Scotts etc.. Wish them the best, but that is going to be a tough business to establish......unless of course they start giving some of the rods away to the celebreties that could sell ice cream to an eskimo.......LOL