Another example,
I tried to order an Orvis reel for my trip to Yellowstone.. The guy at Orvis was very helpful and said they were out, but he called all the Orvis shops near Yellowstone. He found the reel I wanted in a shop in Island Park, Id. and the shop owner there would hold it until I arrived for my fishing trip.
When I got there, he wanted more than $20, or more, more than what Orvis was selling them for. I mentioned that fact, and he said, "well, you're not there now...you're here"