DFS said this on their Facebook page: "Tenkara Has Arrived! Our model is 13' and extends to 14' 7". Come check them out at the shop or at the sportsman's show. Identical models sell for $235. Ours is $100!"

Certainly seems to be an intent to copy and also use TUSA's prior reputation to sell the DFS rod.

Next appears to be this meeting: Scheduling/Planning Conference for 7/8/2013 at 10:30 AM in Courtroom A 502 before Magistrate Judge Michael J. Watanabe.