No, no, no. You MUST grab it by the lower jaw, shake it like crazy, all the while jumping around in your boat like an absolute fool and screaming like a little girl, THEN release it. I see the jack@$$ "professionals" on TV do it all the time, so it must be the correct way.
Why you just CAN'T be referring to all those conservation driven Pros who, after they do all the above, race MILES from the SPAWNING BEDS they took said bass off before releasing them? I wonder who protected those beds while those bass were away?
I'm one who believes in NEVER fishing bass beds, but that's another discussion.