There is a pretty strong fly fishing/tying club here (I'm not a member), one honest-to-Pete fly shop and another outdoor shop (hiking, climbing, etc.) that has a fly fishing section, Dick's and Gander Mountain that have almost no ff stuff, and Cabela's which has a pretty decent selection. And of course Walmart. This is wiper/striper/walleye/catfish country (and bass of course); it seems most fisherman I see are geared up for whatever those guys gear up with (not that you can't catch that stuff on a fly rod but you know what I mean). I never see other fly fishers at my usual spots but maybe if I went to the places they hang out I would.

I do think "the movie" had a big effect on the ff boom, and maybe that worn off.