http://www.bronsonreelphotos.com/bro...-and-info.html

Apparently the Bronson reel company, at one time, was the country's largest reel manufacturer and supplied companies like Sears and Montgomery Wards. Although the Fleetwing is one of their basic designs, some of Bronson's reels are quite ornate; looks like you found yourself a keeper. Now, as hairwing said, start "educating" your thumb.

Regards,
Scott