I have Dish and get that channel. Tuesday night has fly fishing programs and Orvis is the primary sponsor of the two hour block. Tom Rosenbauer from Orvis is the primary force behnind this show and IMHO has done a nice job. The primary target is introducing fly fishing to people who don't fly fish and may not have given it much thought. In the first show, Tom worked with a couple of small kids at a pond catching bass using a spin casting rod with a grass hopper under a bobber. He then tied on a hopper pattern below the bobber(still using the spin caster) and had them reel in very slow and the bass came up and took the hopper. He then switched them to a fly rod with a hopper and they were catching bass. It was pretty evident that these kids did not have any fly fishing experience, which is what I think he wanted to get across to the viewing audience. The next episode was on bass fishing both large and smallmouth and then northern pike was the third. I think this has been well thought out.
Along with the podcasts that Tom does I think Orvis is putting a great deal of effort and time in introducing people to fly fishing. Which is good for our sport.
" If a man is truly blessed, he returns home from fishing to the best catch of his life." Christopher Armour