Tailingloop - could be you are right and I hope so. But I wonder if a person learns through a Cabelas are they going to go to a local shop and spend more on a rod or buy through Cabela's. It's not so much that Cabelas is doing anything wrong but with the rod producers starting to cut out the middle man anything that adds competition for the smaller shops is in MHO a nail in the coffin. Just a thought - could be all wet