It's selling in a price range of $40 - 50 a tube. "Why is it so special?" Because it's an excellent product, actually the best ever made, it's no longer being made, and no one knows specifically how it was made so it cannot be exactly duplicated. Not sure if there's any other product that allows you to 'touch dub'. Additionally, a tube will last a lifetime. I've had one of my tubes of the stuff uncovered and on my tying bench for over 15 years. It's in great shape and hasn't dried out one bit. Hope this answers your question.

Allan