I think that if Simms wants to be a retailer, then don't wholesale. All they are going to do is screw their present dealers with this set up. I own a retail store in the home furnishing business and we have a similar problem with one of our mfgs. They have decided to go the same route as Simms. But they also told the retailers not to discount from the mfg's retail price. If we do, and they find out, we're out. Well, if I sell one of their items for $100.00, I have to cover the shipping to my store. If they sell the same item for $100.00, the customer pays the shipping . This plain stinks in my opinion. I have decided to continue to sell their products at a discounted price. If they somehow find out and cut me off, then I'll go elsewhere. People will find out over time that they will miss having a store to shop in once the internet kills all of us B&M stores.