Simms to Sell Direct, Yet Reaffirms ?Specialty Matters Most? Commitment? CEO K.C. Walsh Answers The Tough Questions

Posted on 02/16/2012 by admin
Simms Fishing Products dealers were informed this week about the company?s decision to make substantial changes to its distribution plans. Most notably, starting in August, consumers will be able to purchase Simms gear through www.simmsfishing.com. The company also says it will forbid dealers to sell current products on or through Amazon and eBay.
The decision by Simms to sell direct comes as a surprise to few. Still, Angling Trade has received feedback from the retailer community ranging from anger to total ambivalence. In most cases, the reaction has been a desire to get more facts.
With that in mind, Angling Trade editor Kirk Deeter interviewed Simms president and CEO K.C. Walsh. Here are the first of K.C.?s candid answers. You can see the full interview in Angling Trade?s E-newsletter, to be distributed next Tuesday, February 21.