I just received my 2012 rod book for St.Croix and noticed the legend ultra missing,thought typo,called and sure enough they have discontinued the legend ultra,a rod made since 1998,a staple for a quality mid price rod thoughts were why???I recently sold a galvan ob-2 reel(3-4) and have a loomis 3 weight rod for sale,and now own only a ob-3 spare spool and a legend ultra 8' 5 weight for lake pond fishing,and had thought of buying a 4 for nymph under indicator fishing for bream,well i called back and they had 6 764-4's left and i broke down and bought one before they were gone in hopes my loomis glx 3w will sell.I suspect you will see a revamped rod in a year or two.