As others have stated there is a market for $900.00 graphite fly rods. Fly fishers compared to other types of anglers, will always pay top dollar for what they to preceive to be the best products on the market. How many of us own Simms $700.00 front zip waders? Will these rods they make one a better caster/ fisherperson no. But someone will always think they will. But as the quest to produce the perfect graphite fly rod continues I think that we will see in the not too distant future production rods from the high end makers going for a $1000.00. Tom Morgan graphite rods sell for over $1000.00. I wonder how many rods he sells a year at that price and yes he is a small niche rod maker who probably targets a very small % of fly fishers.