I am with Flick. The mags that I pick up at the newsstand and scan are 75% ads and 25% "articles" advertising places, products, or people. All I see in print is "buy the new and improved [item] or you are not a real flyfisher!"

I gave up on magazine subscriptions a long time ago and try real hard not to get any as gifts, since that seems to instantly translate into piles of junk mail when they sell my info to the marketers.