I,m sure that you already tried calling him to ask him about your reel, but if not this is the contact information he has on his website.
email@example.com or Lisa - firstname.lastname@example.org
Like others I got stiffed on an internet purchase of a saltwater fly reel. I sent the money in the form of a US Postal Money order at the sellers request and got nothing. When I contacted the local post office, they said that they cashed the US Postal money orders without asking for any ID. The local law enforcement was called (he had taken several people's money) but the guy had moved out.
Good luck and I hope that you get your reel back in perfect shape.